We know, hitting that post valentines high with a hammer... We’ve previously discussed the direct impact of alcohol on your sleep and athletic recovery, all starting to build a picture of the cycles that alcohol influences. This week we’ll dive into a self-perpetuating cycle, a flywheel driven by alcohol.
Back in the day, when Lance Armstrong was the poster child for high performance athletes, he was also the face of Michelob Ultra. Why? Well, the brand position was premium, and understandably low calorie tends to resonate well amongst those of us looking to improve our body fat percentage and still wanting a treat at the end of the day....
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Feb 15, 2023
