Customer Account Manager

Job Overview

Nirvana Brewery is at the forefront of a much talked about topic - low and no alcohol - and has been featured on BBC 1, Radio 4, The Guardian and more. We are a specialist brewery in East London, dedicated to high quality alcohol-free craft ales and now we're looking for our next team member who wants to be part of our exciting journey as we grow and take the brand to the next level.

Job Description

To be seen as a sales and brand ambassador, owning your territory by being a credible and knowledgeable person to the trade and maximising opportunities for the joint benefit of Nirvana Brewery and our customers.

About You

- You are a fun, passionate, driven and target-orientated team player

- Your entrepreneurial style means that up you will thrive on being the key contact for customers, driving new business, distribution and maintaining sustainable relationships

- Your strong communication, presentations, networking and interpersonal skills will be key to your success in this role

- Most importantly, you feel at home in the On Trade advocating our brands and putting consumer at the heart


- With our consumers at the heart, your key focus will be to:


- Become the expert in your area by developing an effective territory strategy in line

with our account criteria model

- Maintain the optimal account base and meet or exceed daily call rate targets

- Awareness of key events and new business in your territory

Outlet Management

- Use category led sales data to influence, drive distribution and rate of sale on Nirvana Brewery brands.

- Arrange promotional and brand visibility activity in line with agreed strategy and


- Gain new listing and manage current stockists

- Enhance visibility of the brands through menu listings, merchandising and activation plans

- Working with key influencers to gain social media post

Relationship Management

- Align with your customers to build mutually beneficial partnerships

- Liaise with local RTM representatives and key influencers monthly to

- Share local information and work collaboratively

- Develop relationships with key internal colleagues

Systems, Administration and Reporting

- Report monthly on successes, challenges and competitor activity and utilise all available data sources to gain insight on your territory and adapt your approach accordingly

- Utilise budgetary allocation effectively in line with current objectives

- Implement and follow up on support packages to maximise return on investment

- Manage the trade promotion and accrual process for your customer

- Accurately record and maintain the CRM system ensuring all relevant data is captured, monitored and utilised

Training and Education

- Inspire and engage customers through brand and category training

- Be confident to deliver brand training

- Be enquiring and become a brand expert on our portfolio of brands and the competitor brands so you are recognised and respected within your area

Knowledge, Skills and Experience

- Customer focused

- Natural ability to sell and build working relationships

- Effective negotiation style

- Strong administrative and organisational skills

- High level of computer literacy

- Education to degree level is highly advantageous

- Hours may vary so a flexible schedule is required


- Self-Starter with passion and ambition

- Solution orientated and ‘can do’ attitude

- Willingness to take ownership and demonstrate leadership within their areas of responsibility.

- Possess a high level of emotional intelligence.

Reasons to join us:

- Opportunity to join a brand at the start of its success story

- Be a valued member of a close-knit team

- Chance to shape the future of the business, company culture and more

- Flexible working

- Great career growth opportunity to develop as the company expands

- Be part of an exciting and fast-growing segment of the market

- Free non-alcoholic beers in the office

- 25 days holiday + bank holiday


£25-27k per year

Applications for this role to be submitted via LinkedIn job post here