What Will the World Look Like, and Taste Like, Post-Alcohol?

Gen Z are drinking less than the generations that preceded them, and terms like “sober-curious” and “mindful drinking” are gaining popularity amongst millennials. The low- and no-alcohol industry is growing at pace, and there's a lot up for grabs...

So starts Esquire magazine's feature on Nirvana this month. Check out the full article here!

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